Privacy In The Digital Age

WHITE PAPER PRIVACY IN THE DIGITAL duration JULY 2008 executive SUMMARY Citizens of modern societies live in a world of digital data, generating an information trail as they e-mail, betray with loyalty cards, surf the mesh, make wireless calls. In response, conservative consumers, watchdog groups and g all overnment bodies argon raising alarms about the Orwellian implications. As technology gets ever more(prenominal) powerful and sophisticated, the inconvenience of digital silence is rapidly coming to the fore. Key Questions What be the silence issues that are top of mind when discussing search engines, ISPs and Web giants man shape up AOL and Microsoft? What steps are governments taking to regulate and view their activities? Just how come to are consumers about their digital secretiveness? Does radical transparence equate to more lax attitudes toward secretiveness in superior general? What new technologies are promising to raise additional c overt concerns? How can marketers best lenify privacy concerns among their customers? Key Findings Online, we defy little control over all kinds of information we force prefer the public not to have at their fingertipsfrom what our nucleotide looks like ( have Google Street View) to our age (see Spock.com).

The net income also makes it diffused to embarrass, shame and hurt people, and this seems to be a growing phenomenon. In the past year, acquisitions have operose digital data into the detention of the Web giants. In addition, Internet service providers have started partnering with companies like Phorm an d NebuAd in order to insert and analyze cus! tomer activity. Ad targeting is hot, and the race is on to see who can nail it. To cool down fears about privacy implications and to avoid regulation, more of the big players are following unforced guidelines and initiating consumer education efforts. A majority of consumers are not soothing being tracked online, although not many take quick steps to protect their privacy. This may swop as more people become better informed...If you demand to get a full essay, order it on our website: BestEssayCheap.com

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